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A complete fundraising solution in one place for a homeless charity

A complete fundraising solution in one place for a homeless charity

Context

999 Club is a homeless charity based in Deptford, South East London that works with over a thousand local people every year. They provide a warm and welcoming environment to anyone who may be about to become homeless, providing them with support, the ability to learn new skills or find work and reconnect with their family and friends.

For those who are sleeping rough, the centre offers them a place where they can get breakfast, take a shower and do their laundry, as well as give them access to computers they can use to make job searches, and sort out benefits claims and housing applications. Before the Covid lockdown, the charity also operated a night shelter for the homeless.

 

Challenge

The charity’s existing system required a significant upgrade. The team were exporting data into spreadsheets, then manually checking it for errors and duplicate entries before adding it to their existing CRM.

As the charity’s head of fundraising Gullen Petty highlights, “what we required was a scalable and sustainable solution that could be integrated with all our existing systems.

We also needed a more effective and efficient way to market the charity to both existing and new donors.”

Clouds Salesforce Sales Cloud Intergrations Just Giving, Virgin Money Giving, Microsoft Kernel and MailChimp Project Duration 3 months build with the new system going live in January 2021 including training workshops

Concept

The ThirdEye team, who are based locally, were already volunteers at the charity, so it was an easy step for them to offer up their services by developing an implementation of Sales Cloud.

ThirdEye have implemented Sales Cloud and linked it up with their existing platforms and systems for both fundraising and marketing.

The donation form on the charity’s website is now linked into Sales Cloud using the Salesforce app exchange solution, Asperato, to manage the collection and management of payments from the charity’s donors. This has also given them greater visibility when it comes to understanding their supporters and how to market to them effectively.

The new system also allows the team to manage any grants or large donations they receive, which can now be tracked through the application stages, then if successful, use it to funnel the funds to the parts of the charity where it’s most needed.

ThirdEye will also continue to provide full support for the charity for the next two years, pro bono.

Conclusion

  • For the first time, the charity can effectively track and manage donations
  • ThirdEye enabled the charity to successfully track and manage large grants and contributions
  • ThirdEye provided 999 Club with the ability to integrate all the charity’s systems via one easy to use interface

“We are very privileged to have such a talented team as ThirdEye supporting us. They are a very talented group of people. I’ve found the whole team very easy to work with; they are very good at both understanding what we were trying to do and articulating what they’re doing at every step of the way without resorting to lots of technical language.

They also had social responsibility very much front of mind and truly believed in the 999 Club cause. This is one of the best partnerships I’ve ever managed, especially as they’ve been so generous with their time and effort.” Gulen Petty Head of Fundraising, Partnerships and Comms, 999 Club.

ThirdEye is absolutely committed to contributing to the wider community and giving back wherever they can. Working alongside charities such as 999 Club on a pro bono basis is a core part of our ethos.

Outside of work, many of our practitioners also volunteer with other charities like Action For Children to support vulnerable children as part of the Independent Visitor Programme, and Letter from Louise which helps vulnerable care homes residents suffering from isolation and loneliness.

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